The media institution that would most likely distribute our product would be Warner Brothers. This is because it was Warner Brothers where film noir's where first made after it was founded in 1923. In the 1920's there were 5 major studios that where producing films. For example, the five large companies where, 20th Century Fox, RKO Pictures, Paramount Pictures, Warner Bros. and Metro-Goldwyn-Mayer. There was also the case of the studio system where a famous film star out of a film, maybe if they play the leading role, would be there to promote the film to guarantee an audience are going to watch it.
In the 1920's all of the different film studio companies used to have to try and save as much money as possible. They did this by using the majority of close-ups and mid-shots instead of wide and establishing shots. This is so that the audience couldn't see the rest of the set so they could leave it basic and not have much at all in the set whereas nowadays, the set is one of the main aspects of a film. The companies used to make cheap but good films that they would have an audience to watch them. By doing this, they made money and quite a lot of profit to make the next film bigger and better than the last. Another money saving solution they would use is dry ice to create a steam affect to add to the eerie mysterious feature of the films, mainly film noir's. Furthermore, most of the scenes where set at night in alley ways and offices so the production company didn't have to worry about the scene's setting much and they could just concentrate on the film's plot and the character's more.
We chose Warner Brothers for our film as they have made many film noirs in the past so it would be perfect to promote ours. They have a wide range of experience and knowledge about the films that are set in the dark with dry ice to create the effect of smoke so they would know how to attract the right audiences also. Warner Brothers is also now a media conglomerate with Time Inc meaning that it is two companies joined to make Time Warner. This joins the Times newspaper and the studios together therefore leading to more publicity and being able to gain a larger audience if they have already watched movies that have been produced by Warner Bros then they have an increased chance of wanting to watch it. For example, The Hobbit was produced by Warner Bros and other films such as Harry Potter so when someone sees that warner Bros has produced or co-produced the film then they might want to watch the film more because it is also a worldwide well-known branded company.
Warner Brothers would help distribute our product in a range of ways for example, billboards, posters in shops and cinemas, celebrity chat shows and live twitter questions and answers. By doing this, it will get the message out and promote the film to all audiences depending whether they are the majority of the younger generation that is on social media sites or whether they are the older generations that still like to look and have things on paper. More over, this will promote to the whole world and not just one country which will have a dramatic increase on the amount of profit being made and the money that they get back from ticket sales and even merchandise. Different forms of merchandise would also be manufactured such as children's toys, games, apps, clothing and books so that it can have the chance to gain a variety of audiences and not just the typical primary audience of younger groups of people.
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