Evaluation - Q4: Who would be the audience for your media?

For our media product, the audience would be teenagers and young adults aged 20-30. This is due to the fact that all of the characters in the film are of a young age so in this way, the audience would be able to relate to the characters if they have shared similar experiences and situations as them. Furthermore, this would attract a larger audience if they can actually be able to relate to the film  than if they couldn't. The targeted audience would be sophisticated with a cleaver and yet witty mind. 


Due to the film being in colour instead of the typically stereotype of a black and white film noire, this will attract a larger range of audiences and may also attract the more mature generations because there is a twist to the usual conventions. The language of the characters is standard English compared to an older film noire where they speak a lot more properly so in this respect, it might encourage the younger generations to watch our film as they will be able to relate to it more so than older people.


Before creating our film, we had to carry out a lot of research into other films to try and figure out what type of audience that we wanted to attract. We did this by looking at previous film noire for example 'Maltese Falcon' as a classic film noire and we did the opposite to give it a twist and to contradict the usual codes and conventions and to hopefully have the younger generation as our primary audience.




Our film would be promoted in many ways to be able to attract different audiences for example, billboards and posters for the older generations if they are not accustomed with the internet then then can still find out about the film in this way. They might be displayed in shop windows, the cinema and on buses to ensure that everyone is bound to see or hear about it at some point. The cast and crew will do interviews on chat shows such as Jonathan Ross or Graham Norton and many others.

Furthermore it can also be discovered when people watch the news or go onto a news website like the Daily Mail or Sky news. Here you will also find the trailer for the film and other things such as interviews that have been carried out online. By doing these methods of promotion, it will be mainly the younger generation that will see or hear about our film which is what we intended on in the first place as it is a modern twist on a classic film noire.







Due to the latest advances in modern technology, our film would be able to be streamed from Sky movies, Netflix or Amazon Prime if it inherited the excessive funding that big movies usually get - when they get a larger profit than what they had to pay for making the film. This would be more ideal for the younger generation as they can watch the film at home and also it can vary to a range of audiences also.


Older audiences may also be intrigued to watch our film because there are a lot of TV crime dramas that are on such as Agatha Christie's Poirot, Midsummer Murders and A Touch Frost. These are TV series' that follow a film noire but in a different format. The older generations tend to watch these as they aren't as long as films and you get the same entertainment from them.
There are the more modern versions of crime thrillers for example, Scott and Bailey and Broad Church that the younger generation tend to watch because of the codes and conventions of these. Such as, the characters tend to be middle aged compared to the older ones in Midsummer Murders and the crimes are much more realistic nowadays compared to years ago when they were made. This will help us entice the correct audience if they are already into watching crime thrillers, our modern twist on our film noire will be a perfect match for them.