During the process of making this product we used a lot of new forms of media and technology that i hadn't used before so i had to learn how to use them. For example, using the Mac's and the editing software on them to construct and finalize our opening sequence.
To film the actual opening scene, we used a Sony Handycam - a small camera that allowed us to include loads of different shot types to make it individual to us and unique compared to everyone else's film sequences. Furthermore, the standard definition on the handycam was of a high quality so we didn't have to film in in HD. If we did film it in HD then the videos would take up loads of memory on the camera and then on the computer to get the best quality so it is better to just do it in SD which is just as good. Moreover, we didn't edit the film in HD either because it would have taken too long to complete.
I have used a number of social media networks in order to promote my opening sequence to my film called 'Beech Road' including YouTube, Twitter and Facebook to gather a great range of audiences to watch it.
Mac's are used to edit media for different things rather than using a standard desktop p.c. They can both have the same software downloaded onto them however Mac's are more likely to be used because of the way they look to appeal to customers. They're big, shiny and modernized whereas a lot of the new and old desktop p.c's are not like this and are usually used for more office based work compared to Mac's that are used for film and editing various media.
We used Adobe Premiere Elements in order to edit our final product and also our preliminary task. It has a range of features which include everything that you need to be able to edit your film and make it look sophisticated and professional. You can enhance it to make it suitable for your target audience and when we used it when editing our final film, we were able to challenge the different codes and conventions of a film noire in even more detail.
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